A BROAD RANGE OF MARKET RESEARCH AND CONSULTING SERVICES
Maranex can help optimize marketing investment at every stage and within every budget. Assistance can be as quick and easy as a sit-down, coffee, or online chat, drawing on over 60 years of combined Maranex principal experience, to a complex international research assignment and reporting.
Market research services include both qualitative and quantitative, whichever is best suited to the job at hand. We’ve worked in consumer-packaged goods, quick service restaurant, retail, pharmaceuticals, oil and gas, financial services and health & wellness with specialty in medical devices.
Advisory and Business Planning
Maranex can help you design and implement a strategic planning process, evaluate and enhance marketing campaigns and provide outside perspective sometimes needed to identify and capitalize on marketing opportunities. Specific services:
Product Development
| Scenario planning |
| Price sensitivity |
| Formative studies |
| Pipeline development |
Planning
| Strategic planning |
| Annual marketing plans |
| Reimbursement analysis |
Program Management and Events
| Sales training |
| KOL development |
| Scientific advisory boards |
| Speaker programs |
Events
| Trade show planning and exhibits |
| Sales meetings |
| Shareholder meetings |
Downstream Market Research
| Competitive reviews and gap analysis |
| Market analysis |
| Voice of consumer |
| Customer, client, patient and employee satisfaction |
| NPS |
Market Research
Maranex’ proven research methodologies can help you: 1) discover real life insight into how your audiences perceive a situation they would like resolved or improved; 2) pinpoint your place in the competitive set; 3) provide confidence that your offering will address audience needs and that your communication will work. Pre and post campaign services include:
Pre campaign services
| Usage, attitude and user needs analysis |
| Sensory and in-home usage studies |
| Brand position screening |
| Promotion, sponsorship and other tactical idea/concept screening |
| Creative development and optimization |
Post-Campaign Services
| Campaign assessment |
| Brand tracking |
| Customer satisfaction |
| NPS |
Marketing Communications
We work with you to define your positioning and to refine your messaging, aligning communication elements and style to task, whether branding or tactical.
Branding communication is for the long-haul, based on audience circumstance and your ability to address, often multi-faceted and complex, and made to serve as an umbrella for numerous and various campaigns and activations.
Activation, participation or tactical communication needs to be understood quickly and get across what is required of the audience and their benefit for engaging.
Specific services, validating and optimizing creative according to task:
| Brand position messaging and integrated campaigns |
| Promotion, sponsorship and other tactical messaging and integrated campaigns |
| Sales collateral |
| Patient education |
| Press releases |
| Investor packets |
| Annual reports |