Profitable Foresight Into Target Audience Perceptions
Maranex LLC was formed in 2019 to bring together the complementary skills and experience of its two principals, Donna Lucchesi and Alan Armitstead. The firm provides a broad spectrum of strategic and tactical business and marketing services to companies of all sizes, across multiple industries.
Donna, qualitative research lead, brings specific knowledge in multiple healthcare and medical industry fields, including orthopedics, spine, cardiovascular, surgical, anesthesiology, oncology, dermatology and critical care. Product experience includes medical devices, pharmaceuticals, specialty medical products and services.
Alan, quantitative research lead, has consumer-facing experience assisting household name brands work though their brand positioning as well their tactical campaigns, whether promotion, sponsorship or event. Industries served include CPG, quick service restaurant, financial services, pharmaceutical and oil and gas.
In addition to industry standard research in areas like concept testing, brand tracking and campaign assessment, Maranex brings methodology innovation. The field of behavioral economics led to Timed Intuitive Interest, an inexpensive, early-stage idea screener that considers respondent time-of-response in analysis. AI enables cost effective analysis of unstructured survey data.
Profitable Foresight Into Target Audience Perceptions
Maranex LLC was formed in 2019 to bring together the complementary skills and experience of its two principals, Donna Lucchesi and Alan Armitstead. The firm provides a broad spectrum of strategic and tactical business and marketing services to companies of all sizes, across multiple industries.
Donna, qualitative research lead, brings specific knowledge in multiple healthcare and medical industry fields, including orthopedics, spine, cardiovascular, surgical, anesthesiology, oncology, dermatology and critical care. Product experience includes medical devices, pharmaceuticals, specialty medical products and services.
Alan, quantitative research lead, has consumer-facing experience assisting household name brands work though their brand positioning as well their tactical campaigns, whether promotion, sponsorship or event. Industries served include CPG, quick service restaurant, financial services, pharmaceutical and oil and gas.
In addition to industry standard research in areas like concept testing, brand tracking and campaign assessment, Maranex brings methodology innovation. The field of behavioral economics led to Timed Intuitive Interest, an inexpensive, early-stage idea screener that considers respondent time-of-response in analysis. AI enables cost effective analysis of unstructured survey data.
Yes, there is a marketing funnel
Additionally, Maranex maintains a database of recent campaign assessments that enhances and helps quantify both campaign executions and pre-launch screening.
PRINCIPALS
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ALAN
