Profitable Foresight Into Target Audience Perceptions
Maranex LLC was formed in 2019 to bring together the complementary skills and experience of its two principals, Donna Lucchesi and Alan Armitstead. The firm provides a broad spectrum of strategic and tactical business and marketing services to companies of all sizes, across multiple industries.
Donna, qualitative research lead, brings specific knowledge in multiple healthcare and medical industry fields, including orthopedics, spine, cardiovascular, surgical, anesthesiology, oncology, dermatology and critical care. Product experience includes medical devices, pharmaceuticals, specialty medical products and services.
Alan, quantitative research lead, has consumer-facing experience assisting household name brands work though their brand positioning as well their tactical campaigns, whether promotion, sponsorship or event. Industries served include CPG, quick service restaurant, financial services, pharmaceutical and oil and gas.
In addition to industry standard research in areas like concept testing, brand tracking and campaign assessment, Maranex brings methodology innovation. The field of behavioral economics led to Timed Intuitive Interest, an inexpensive, early-stage idea screener that considers respondent time-of-response in analysis. AI enables cost effective analysis of unstructured survey data.
Profitable Foresight Into Target Audience Perceptions
Maranex LLC was formed in 2019 to bring together the complementary skills and experience of its two principals, Donna Lucchesi and Alan Armitstead. The firm provides a broad spectrum of strategic and tactical business and marketing services to companies of all sizes, across multiple industries.
Donna, qualitative research lead, brings specific knowledge in multiple healthcare and medical industry fields, including orthopedics, spine, cardiovascular, surgical, anesthesiology, oncology, dermatology and critical care. Product experience includes medical devices, pharmaceuticals, specialty medical products and services.
Alan, quantitative research lead, has consumer-facing experience assisting household name brands work though their brand positioning as well their tactical campaigns, whether promotion, sponsorship or event. Industries served include CPG, quick service restaurant, financial services, pharmaceutical and oil and gas.
In addition to industry standard research in areas like concept testing, brand tracking and campaign assessment, Maranex brings methodology innovation. The field of behavioral economics led to Timed Intuitive Interest, an inexpensive, early-stage idea screener that considers respondent time-of-response in analysis. AI enables cost effective analysis of unstructured survey data.
Yes, there is a marketing funnel
Additionally, Maranex maintains a database of recent campaign assessments that enhances and helps quantify both campaign executions and pre-launch screening.
PRINCIPALS
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ALAN
DONNA
Testimonials
I’ve had the opportunity to work with Alan over the years when designing and validating sponsorship and promotional efforts at Kellogg USA, including Olympics, NCAA and online gaming. Alan constantly draws upon his experience to go beyond the data to provide concise recommendations about what to do, or not, and how to improve initiatives going forward.
Zion Doran, WK Kellogg Co
Donna spearheaded qualitative and quantitative research initiatives for both core and adjacent markets across the Teleflex portfolio. Her strategic marketing acumen was evident in how she approached complex market challenges and opportunities. Donna's ability to conduct thorough market segmentation analyses allowed Teleflex to gain valuable insights into customer needs and preferences. One of Donna's key strengths was her talent for synthesizing research findings to narrow down solution directions for minimal viable products.
Arun Easwaramoorthy, Sr. Director, Innovation Strategy Development, Teleflex
I’ve had the opportunity to work with Alan over the years and have always appreciated his ability to elevate research findings into short, concise strategy recommendations. As GraceKennedy delved more deeply into its customer base in the USA and Canada, Alan went beyond customer U&A and segmentation to include in-depth analysis of our major product categories and the competitive set to outline much appreciated short, medium and long-term growth recommendations.
Nimal Amitirgala, President Grace Kennedy Canada Ltd.
In pursuing a direct-to-consumer business (DTC) for a line of medications, we decided to explore incorporation of a business-to-business (B2B) strategy by way of marketing, sales and distribution through select physicians’ offices. Donna, Alan and the Maranex team provided valuable insights with both physicians and patients that enabled us to understand and modify our business model and execution. Of special mention was work with physicians to estimate willingness to carry our lines and the logistics required to enable them to effectively do so.
Jim Boovdegraff, VP Chanel Strategy, Padagis