Testimonials

I’ve had the opportunity to work with Alan over the years when designing and validating sponsorship and promotional efforts at Kellogg USA, including Olympics, NCAA and online gaming. Alan constantly draws upon his experience to go beyond the data to provide concise recommendations about what to do, or not, and how to improve initiatives going forward.

Donna spearheaded qualitative and quantitative research initiatives for both core and adjacent markets across the Teleflex portfolio. Her strategic marketing acumen was evident in how she approached complex market challenges and opportunities. Donna's ability to conduct thorough market segmentation analyses allowed Teleflex to gain valuable insights into customer needs and preferences. One of Donna's key strengths was her talent for synthesizing research findings to narrow down solution directions for minimal viable products.

Arun Easwaramoorthy, Sr. Director, Innovation Strategy Development, Teleflex

I’ve had the opportunity to work with Alan over the years and have always appreciated his ability to elevate research findings into short, concise strategy recommendations. As GraceKennedy delved more deeply into its customer base in the USA and Canada, Alan went beyond customer U&A and segmentation to include in-depth analysis of our major product categories and the competitive set to outline much appreciated short, medium and long-term growth recommendations.

Nimal Amitirgala, President Grace Kennedy Canada Ltd.

In pursuing a direct-to-consumer business (DTC) for a line of medications, we decided to explore incorporation of a business-to-business (B2B) strategy by way of marketing, sales and distribution through select physicians’ offices. Donna, Alan and the Maranex team provided valuable insights with both physicians and patients that enabled us to understand and modify our business model and execution. Of special mention was work with physicians to estimate willingness to carry our lines and the logistics required to enable them to effectively do so.

Jim Boovdegraff, VP Chanel Strategy, Padagis

Alan has a 20+ year trusted relationship with WK Kellogg's, leading numerous quantitative research projects to improve the impact of our marketing campaigns, both pre and post launch. Working with global insights and most individual brand teams, Alan never loses sight of the main objective(s) to be addressed and, in addition to data, provides clear, actionable findings: always spot on and a spark for internal debate and optimization. Alan is trusted by our C-suite leaders to help us make the best strategic and tactical decisions on high impact programs. Examples of memorable positioning and messaging projects include the evolution of Special K from a simple rice flake to a billion-dollar, multi- product brand, Frosts Mini-Wheats, Pop-Tarts and even the Kellogg's MasterBrand. Performance campaigns are too many to mention spanning Olympics to online gaming. Alan has always been a valued partner who is easy to work with and delivers clarity and dependable guidance.

Mike Mickunas, Global Vice President of Insights and Analytics, The Kellogg Company (retired) Professor of Marketing, Michigan State University